The event is the reward itself. They did this for fun, for the players. If you are only playing the event to grind points, only so you can sell something for digital coins, what are you getting at the end? Nothing. You are wasting your time for nothing. Nothing that you ever do in this game will effect your real life, so if you are not enjoying your moment-to-moment gameplay and having a good time, having fun, laughing, then you are losing.